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Loyalty Programs May Keep Customers Coming Back – But First You’ve Got to Earn their Trust (09 Feb 2007) Remember trading stamps? If you're over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you'd accumula...
The Added Value - Is YOU! (09 Feb 2007) The words "Quality Service" are deceptive at best. There are at the least two levels of quality service--high quality and low quality. Only you can make the difference in which adjective is used to describe the service levels in your organization.
Sorry, No Customer Service After 4:00 P.M. (09 Feb 2007) A few months ago, I wrote about ingenious styles of customer service that every business should know about, mostly because their employees were inflicting them on their customers. For instance, I war...
Oil Change Customer from Hell or Hoax; You Decide (09 Feb 2007) Just when you have thought you have heard it all in your automotive business some one comes along with a little bull to make you wonder. This is a true story, the customer from hell; calls up on a busy day testing us or pulling our leg. We will never know.
RETAIL GREETERS: Sales Builders or Customer Turnoff? (09 Feb 2007) Do you need greeters or should you avoid them? That is the perplexing question many retail organizations are struggling with today. Often touted in the press as the perennial example of the benefits to employing greeters,Walmart has hung on to its practice faithfully. But does it work and if so, will merely placing any warm body with a forced smile at the door to your store do the trick of converting entering customers into satisfied shoppers?
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Wholesale Buyers Versus Retail Customers (09 Feb 2007) Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying.
Treating the Customer Dissatisfaction Epidemic: How to Go Beyond Simply Masking the Symptoms (09 Feb 2007) Corporations in every sector are spending more than ever before in an attempt to improve their customer service levels. Every year they pour hundreds of millions of dollars into new systems and training programs that promise them the ability to win customer loyalty. Despite their efforts, however, customer satisfaction results continue to fall. Why aren't these massive efforts paying huge dividends? One would think that by now the organizations that have committed these vast resources would have a large cadre of satisfied, loyal customers, but in most cases just the opposite is true.
From Scowl to Smile: 5 Practical Steps to Instill Exceptional Customer Service (09 Feb 2007) Whether in a restaurant, a retail establishment, or the local post office, we have all experienced a decline in customer service. Rarely do smiling, happy employees interact with us anymore. Instead, the person we are dealing with in face-to-face relationships does not even attempt to feign a smile, but rather greets us with a scowl, completely avoids eye contact with us, and grudgingly mutters responses to our requests and questions.
Invalid Excuses for Poor Business Results - The Weather (09 Feb 2007) There is little doubt that growing a business and producing a profit in today's business environment takes more effort than ever before. Locating potential clients is a tremendous challenge for insurance agents, realtors, and financial planners working to build a practice. Even well established major corporations are struggling to retain profitable new customers, let alone building their base. The purpose of this series is to look at some common, overused, excuses for poor business results. Not only will we look at the excuses and why they are invalid, we will also look at steps to take to keep from having to resort to this embarrassing whining.
To Complain and Win! - My Personal Recipe (09 Feb 2007) Prime directive: Make sure your claim is reasonable! Otherwise, forget it. First thing: If you have a legitimate claim denied or a beef with a company (my method can be applied to insurance companies...
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Are You Putting Technology Before Your Customers? (09 Feb 2007) As we all chase the latest must have web technologies, are we losing site of the customers needs?
Astonish your Customers With These Customer Service Tips (09 Feb 2007) Six ways you can thrill customers and snatch a larger market share from your competitors.
Your Actions Tell Your Clients How You Expect To Be Treated (09 Feb 2007) There is a widely accepted principle of human behavior that goes something like this. "Your actions tell the world how you expect to be treated." Look all around you and you will find that the truth ...
Absence Makes the Heart Grow Fonder (09 Feb 2007) However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like 'Out of Site, Out of Mind'. Your existing clients are your most important business assets. T...
What Do They Want Anyway? (09 Feb 2007) You want customers. I want customers. We all want customers. And traffic alone is not enough. We need "interested" customers. Customers ready to listen, ready to buy. So you may find yourself a...
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Should I Have My Company Mystery Shopped? (09 Feb 2007) I believe most companies have taken the plunge and decided that it really is important to conduct frequent "mystery or secret shops" of their businesses. The question remains, do they do anything constructive with the information or is it used as a disciplinary tool? Before you start having people snoop around your company, consider the following clues that will help guarantee a successful program.
First Contact: The Source of Customer Loyalty (09 Feb 2007) With a click of the finger or walking a few steps to that next business, customers have greater opportunities to spend their dollars elsewhere. Today's business owners need to travel beyond customer satisfaction to customer loyalty. Read how you may bridge this challenge as you build your business.
CRM = Customers (dont) Really Matter (09 Feb 2007) CRM cannot do what it was designed to do, CRM is actually an oxymoron, businesses do not manage their clients relationships.....
Does Your Customer Talk Back To You? (09 Feb 2007) What is your customer saying about you? Do you really know? Does your customer really know who you are? If you don't know what your customer thinks about you, your business, your product and your ser...
What To Do When Youve Blown It (09 Feb 2007) It's bound to happen soon or later -- yes, even to you and your business. Sometime or other you will make a blunder that upsets a customer. Here's what you can do to turn that angry customer into a rabidly loyal one.
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